During the past few years, the artificial turf industry has continued to grow as the number of people convert their natural grass lawns to new artificial turf. There are a number of reasons for this. For example, areas of the country that are experiencing drought and water restrictions. Here in Texas, we are facing one of the driest years in memory and most areas have water restrictions. It takes a lot of expensive water to keep natural grass green — and even more difficult during a drought. The simple answer is artificial turf, beautiful year round and requires no watering.